Talks

December 2013

Marketing Automation Goes Agile
Venue: Marketing Profs
Attendance: 500
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Sept 2013

Mobile Content Marketing – What Works What Doesn’t
Venue: SES San Francisco 2013
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August 2013

Found Friday: Finishing 2013 Strong, Reach Search and Content Goals
Venue: Ginza Metrics
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August 2013

Lead Nurturing at LightSpeed
Venue: Marketing Profs
Attendance: 500
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June 2013

Connecting with your Audience on the Move
Venue: SES Toronto 2013
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March 2013

Driving Consumer Insights with Mobile Analytics
Venue: SES New York 2013
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October 2005

Improving Time To Revenue with Increased Adoption and Response Rates
Venue: Soft Summit (Santa Clara)
Attendance: 75-100
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November 2004

Marketing Dashboards and Causal Modeling
Venue: American Marketing Association “Hot Topics”
Attendance: 75
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October 2002

Mentoring Capitalism
Venue: Committee of 200 Outreach University of Colorado Business School (Boulder)
Attendance: 200

October 2000

Mentoring Capitalism
Venue: Committee of 200 Outreach Stanford GSB (Palo Alto)
Attendance: 200

March 2000

e-Unknown: Beyond 2000
Venue: The Corporate State 2000 (San Francisco)
Attendance: 200

October 1999

Beaming content from your shoes: what’s the business model for new forms of wireless content?
Venue: Various media conferences (New York)
Attendance: 400

September 1998

Improving the return on your investment on sales promotions
Venue: Digitrends (Phoenix)
Attendance: 200

September 1997

Interactive advertising – maximizing the response value of your media buy
Venue: AdTech (Los Angeles)
Attendance: 120

October 1997

Tea Leaves, Crystal Balls, Psychics: New techniques in marketing science
Venue: Committee of 200 National Conference (Dallas)
Attendance: 75

June 1997

Relationship marketing goes interactive
Venue: Internet World (San Jose)
Attendance: 200-300

January 1997

Segmentation: how to find the sweet spot in your market
Venue: Direct Marketing to Business Conference (New Orleans)
Attendance: 150-200

Using life cycle marketing to zero in on your best customers
Venue: Direct Marketing to Business Conference (New Orleans)
Attendance: 150-200

October 1996

Developing a long-term interactive contact strategy
Venue: Annual DMA Conference (New Orleans)
Attendance: 400-500

Nurturing relationships with your best customers through relationship marketing
Venue: 3Com Worldwide Marketing Group
Attendance: 80+

October 1995

Brand equity for high technology marketers
Venue: DMA National Conference (Chicago)
Attendance: 200-300

Branded promotions using mail: not the oxymoron you think
Venue: DMA National Conference (Chicago)
Attendance: 200-300

October 1994

Installed base marketing for high technology firms
Venue: DMA National Conference (San Francisco)
Attendance: 300-400