Peter Hirshberg

HOW THE MAKER MOVEMENT IS REWRITING THE RULES FOR ECONOMIC DEVELOPMENT INSIDE OUR CITIES


for activists, city leaders, and civic innovators

MYTH BUSTING

Busts wide open the myth that urban manufacturing is dead or dying. Showcases where manufacturing is growing and how to prepare a nation of makers for the next wave of economic opportunity

OPTIMISTIC

A set of positive recommendations on what to do next to reinvent our cities and create a new groundswell of economic opportunity

PRACTICAL

Defines a set of experiments any city can undertake immediately

Includes in-depth interviews with Makers in 20 cities
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Visit our companion site at http://makercity.com

WHAT YOU'LL FIND INSIDE


  • Chapters on Education, Urban Manufacturing, Civic Engagement
  • Chock full of relevant examples from cities that are reinventing themselves with the help of Makers in their community
  • Every chapter ends with "Implications for Cities" ... recommendations for immediate action

CHAPTER DETAIL


Preface

BUILDING A NATION OF MAKERS
Preface by Thomas Kalil, Deputy Director for Policy for the White House Office of Science and Technology Policy and Senior Advisor for Science, Technology and Innovation for the National Economic Council.

Chapter 1

AN INTRODUCTION AND CALL TO ACTION
Our goal for this book is to share the insights, knowledge, and practices of how people and organizations inside American cities are leveraging the Maker movement to build community and create economic opportunity.

Chapter 2

THE MAKER MOVEMENT AND CITIES
Setting the table with concepts essential to the Maker movement; what Making is all about, the Maker ethos, the Maker mindset.

Chapter 3

THE MAKER MOVEMENT AS OPEN ECOSYSTEM
The ingredients to consider when building and activating an ecosystem around Making in the Maker City.

Chapter 4

EDUCATION AND LEARNING
How the Maker movement is remaking the learning community, both informal and formal, from K-12 to adult education.

Chapter 5

WORKFORCE & ECONOMIC DEVELOPMENT
How to turn the Maker City into a magnet for talent by turning traditional notions of workforce development upside down.

Case Study

URBAN MANUFACTURING ALLIANCE
An in-depth look at how this nonprofit is disseminating best practices to new Maker communities.

Chapter 6

ADVANCED MANUFACTURING
How Maker Cities are bringing manufacturing back into urban environments. Discussed: advanced forms of manufacturing and local supply chains, industrial-strength 3D printers, and manufacturing as a service.

Case Study

MAKER METROPOLIS
The Burning Man city in the desert as an example of the ultimate Maker City.

Chapter 7

REAL ESTATE
Experts weigh in on how to use real estate to make the Maker City a hotbed of innovation, from innovation districts to commissioning innovation centers.

Chapter 8

CIVIC ENGAGEMENT
How Makers are working to improve Maker Cities for the better through civic hackathons, rapid prototyping, and instilling citizen engagement in young people.

Chapter 9

THE FUTURE OF THE MAKER CITY
How Maker Cities are evolving into Maker Cities and what that means for the Maker City movement going forward.

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256
PAGES
50
INTERVIEWS
20
CITIES
96
RECOMMENDATIONS

ADVANCED PRAISE FOR MAKER CITY


MEET THE AUTHOR


Peter Hirshberg is the co-author of Maker City: A practical guide to reinventing our cities published in Fall 2016.

Peter serves as an innovation advisor to cities and companies. He has created two centers of urban innovation from scratch: City Innovate Foundation, an organization formed with The San Francisco Mayor’s office, UC Berkeley, and the MIT Media Lab; and Gray Area Foundation for the Arts, one of San Francisco’s most vibrant and civic-minded arts organizations, a center for digital media education, incubation, performance and exhibition.

He is CEO and founder of the Re:Imagine Group helping brands with strategy and marketing in a world of empowered connected audiences. He’s worked with executive teams at Best Buy, Sony, IBM, Verizon, Time Warner, Unilever, GE, Estee Lauder, Telefonica, and many others on their innovation and digital growth strategies.

Previously, Hirshberg was Chairman of Technorati, the pioneering social media search engine and advertising network with over a billion monthly page views. During his nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple’s large business and government revenue to $1 billion annually.

Peter is a sought after technology and innovation speaker, having presented at TED, the World Economic Forum, DLD, The Aspen Ideas Festival, E.G.,Techonomy, CeBIT, WEB 2.0 Summit, and many other events.

His board and advisor positions have included Active Video Networks, Technorati, Build Public, The Computer History Museum, and Gray Area Foundation for the Arts. He is a Senior Fellow at the USC Annenberg Center on Communication Leadership and Policy and a Henry Crown fellow of the Aspen Institute.

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Available in Paperback and Kindle formats

FUNDED BY THE EWING MARION KAUFFMAN FOUNDATION


Published by Maker Media

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